The Experience | StorySellers

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Why StorySellers?

Here at StorySellers, we do things a little differently. Keep reading to find out what makes us the best choice to take your brand and business to the next level.

We’re strategy experts and conversion specialists with one simple goal: to create a website that makes you more money and recoups your investment with us many times over.

We accomplish this by keeping things simple and focusing on ROI instead of the “fluff” that clutters most website projects. Although we’re excellent designers, that’s not why clients hire us. They choose us for our strategic minds and proven track record of results.

We get results for our clients by focusing on two crucial things: storytelling and user experience.

We believe that sales happen at the intersection of your story and your customer’s story, so we take the time to explore those stories with you. Together, we’ll identify your customer’s problem and what they need to know in order to confidently buy from you. Then, we’ll uncover the unique ways in which you solve their problem and make their lives better.

Starting with story empowers us to create an unparalleled user experience for your customers. Your website will take customers on a journey—answering their questions, addressing their objections, and ultimately positioning you as the solution. We cut out all the fluff, leaving you with a powerful sales tool that turns visitors into customers.

Want to see what we can do? We'd love to show you!

Our websites are clean, professional, and designed to convert. Head on over to our Portfolio page to browse samples of our recent work.

No one wakes up in the morning thinking, “I can’t wait to create content for my website today!” You have better things to do, and we understand that. We offer two simple solutions depending on your priorities.

Content Solution 1: For those who don’t mind spending money to save time and effort

We’ll create all your content for you, including coordinating a photoshoot with a talented photographer in your local area. We’re also excellent conversion copywriters, so you never have to write a single sentence if you don’t want to.

Content Solution 2: For those who don’t mind doing a little work to save money

In this scenario, we don’t create your content for you, but we’ll guide you through the process. We’ll help you identify what content you truly need and cut out anything extra. Then, we provide resources like our Photo Guide and Copywriting Prompts to give you the direction you need to gather content quickly and easily.

Tech stuff can seem intimidating if you’re not in the website world every day, but we have good news. Maintaining your website doesn’t have to be a stress-fest. We have two maintenance options designed to support any business.

Option 1: For those who don’t want to touch their website, ever

We’ll create a custom retainer package for you based on how involved you’ll need us to be on a monthly basis. All retainer packages include regular backups, updates, and security checks to make sure your site is running smoothly.

Option 2: For those who want to DIY or have staff to handle maintenance

We'll provide a training library filled with bite-sized videos about how to use your new site. All of our websites are extremely user-friendly and intuitive. You can make updates using a drag-and-drop editor, so there’s no need to be tech-savvy. And of course, we’re always on-call if you need us.

Don't take our word for it...

Listen to what one of our happy clients has to say! David Warden of 80/20 Endurance was kind enough to share his experience working with StorySellers and the value we added to his business.

Take a look inside the

StorySellers process

Step One: Strategy

During this step, you’ll have a strategy call with Logan. You two will talk about a lot of things—your business, goals, customers, aesthetic, etc. It's a very relaxed, just like you’re chatting over coffee.

After the strategy call, we’ll create a site outline to help us plan out your content and user experience. We’ll also design a mood board to make sure we get your brand colors and vibe just right.

Step Two: Content

Once we have a strategy in place and a good direction for your branding, it's time to begin gathering content. We know this can be a challenging part of the process for busy business owners, so we've created resources to help you pull your content together quickly and easily.

As always, we're here to support you—whether that means editing content, creating content for you, or simply sharing a second opinion.


Step Three: Design

Step three is when we put all the pieces together and create a beautiful, results-focused website for your business. Strategy and content will combine into a website that truly reflects you and connects with your ideal customer.

By the end of this step, you’ll have a fully functioning demo website that you can use to review and share your feedback with us. You'll be able to click around the demo and know exactly what to expect when it goes live.

Step Four: Review + Revise

Once we get your feedback on the demo site, we'll make adjustments until it's everything you hoped it would be—and more!

This is also when we work out all the little kinks and prepare your site for launch. We’ll test your design across a variety of browsers and devices so it looks great anywhere on the Internet.

Step Five: Launch

Then—it's launch day! We handle the entire launch process for you so you don’t have to be stressed about about tech. All you need to do is spread the word about your brand new online home.


Post-Launch Support

After your site launches, you'll get access to a full suite of training videos designed to help you learn about your new website. With these resources, maintaining your website will be a breeze! We're constantly updating our training library, so it's the gift that keeps on giving.

We also offer custom retainer packages for those who prefer to stay hands-off with their website. And, of course, we’re always on-call if you need us!

Molly Rocklind

Voice With Molly

"Working with StorySellers was an easy and seamless process from day one to the very end. They took my vision and made it come to life. I could not be happier!"

Greg Bancroft

Speaker + Author

"I was impressed by how carefully they listened to me, what my business is about and where I want to take it. The site they developed has everything in it that I need for one-stop shopping for clients. They just nailed it! I’m so thrilled—and proud to show it to everyone."


Questions + Answers

Below are some of the most common question potential clients have about a new website. If you're wondering about anything not covered here, please don't hesitate to get in touch!

Website Features

We build with WordPress. WordPress is the most powerful and flexible website platform out there, and we're huge fans. All of our clients are happily rocking WordPress websites!

Absolutely! Your website will adapt smoothly to any device and screen size. With people spending more and more time on mobile devices, we understand the importance of top-notch responsive design.

Definitely. We include SEO keywords on every page of your site and make it easy for you to update keywords in the future.

We recommend WordPress.

Squarespace is a good platform, but it has limitations, and you have to pay Squarespace every month to keep your website. WordPress is a powerful platform that can become anything you need it to be. Even better, you'll have 100% ownership of your site.

Some say that WordPress is harder to use than Squarespace, but new tools have come along to close the gap. Now, you can edit in WordPress with a drag-and-drop editor just like Squarespace.

Project + Logistics

We launch most websites in about 4 weeks.

We want you to be absolutely thrilled with your new website, so we include two rounds of revisions in the StorySellers experience. But our goal is to knock it out of the park for you from day one!

Yes! We'll build your new site on a demo site so you'll be able to fully test it out before it goes live on your domain name. When it's time to make the switch, you'll only have a few hours of downtime at most.

We don't. Everything is handmade by us, Kathleen and Logan.


Absolutely. We're here to help you figure out what you have, what you need, and where we can fill in the gaps for you. We can do everything from designing a new logo, to writing copy, to simply looking things over and helping you make edits.

We're really good at taking the puzzle pieces and putting them together. It's what we're here for!

We do! We can create anything from a simple text logo to a fully custom rebrand.

Yes! We can edit your existing copy or write new copy from scratch.

We've got you covered. Your website is the hub of your online presence, and we want to make it easy for customers to find you and follow you on social media.

Absolutely! We'll embed and style your opt-in form to help you turn website visitors into email subscribers.

Support + Updates

Yes! This is one of the things we're most proud of at StorySellers. Our websites are extremely user-friendly with a drag-and-drop editor for easy updates. Even if you don't have any tech experience, you'll be able to use your new StorySellers website.

Yes! We've created an entire library of bite-size training videos showing you how to edit your website and make updates. You can access this library anywhere you have an Internet connection, and we're continually updating it as technology evolves. We're always here to help and support you!

Yes, we're all over it. Configuring the "tech stuff" can be one of the biggest headaches of a new website if you've never done it before, and we're happy to take that off your plate.

Yes! Although our sites are very easy to use, we understand that not everyone wants to be hands-on with their website.

We're happy to create a custom retainer package for you based on how much attention your site will need each month.


You will own your website 100%, and all accounts for domain name and hosting will be yours.

The cost of a website can vary widely depending on the size and complexity of the project. That said, we aim to fit comfortably within most small business budgets.

We'd love to learn more about you and give you an estimate for your project! Head on over to the Get Started page to contact us by phone or email.

We don't charge any monthly fees.

You'll need a domain name and hosting for your website, which you'll typically pay for on a yearly basis. We're happy to recommend our favorite options based on your specific needs!


Elise Miller

Connect Church

“Working with StorySellers was such a positive and easy process for us! They worked hard to make sure our vision came to life from start to finish and the continued support has been great. Logan and Kathleen have an excellent eye for design and functionality for the users, as well as attention to detail and an understanding of working with a quick timeline. No matter how large or small the project, we will always choose StorySellers!”


Jon Long

Long, Burnett, and Johnson

“Logan and Kathleen stood out amongst their peers. They then set about absolutely nailing our vision in the website creation. While we have not needed a great deal of ongoing support and revision, each time we have they have been super responsive and addressed the need quickly. Anytime I hear of anyone needing a great website consultant, I don’t hesitate to share my experience with StorySellers.”

The Dynamic Duo

Here’s how we tag team at StorySellers HQ:



(as described by Kathleen)

“Logan is so good with people. He’s a big guy (6’4”) with a big heart, and it’s pretty much impossible not to love him. People can tell how genuine he is right away. He does all of our strategy calls and manages all of our projects so I can focus on creating, and it helps me do my best work. I’d be lost without him.”


(as described by Logan)

“I call Kathleen my Keebler Elf because she’s the one making everything behind the scenes. Designer, developer, writer—it’s all her. What makes it even crazier is that she does everything at such a high level. I don’t know how I got so lucky to find an entire website team in one person. And a wife too!”

Watch the video to meet us and learn more about what to expect with StorySellers.

Ready to chat about your website?